The evolution of a revolution.
When it was released nearly 15 years ago, the Nike Free was a revolutionary product—a performance-oriented “anti-shoe” for strength training the feet of serious runners. It translated the experience of running barefoot, a biomechanical benefit for athletes, into a shoe.
“The Nike Free caused all of us—designers, engineers, developers, marketing—to say, ‘OK, what we’re going to create next should work with the body" -Tobie Hatfield.
The Free gained unprecedented popularity in the years following its release, notably as the “barefoot running” craze apexed in the late 2000’s. But they didn’t simply ride the wave of an emerging trend; they drove a sea change in perspective of innovation within the footwear giant that created it. “[The Nike Free] caused all of us—designers, engineers, developers, marketing—to say, ‘OK, what we’re going to create next should work with the body’,” says longtime Nike veteran Tobie Hatfield. “It shouldn’t detract from it. It should amplify it. That’s the bigger concept we gained out of this. For the whole industry, whole community, it’s about what’s best for the athlete’s body.”
Few could have anticipated the success of this now-iconic shoe, which broke numerous records as a landmark franchise for Nike. It turned out, people liked running naked.
It also turned out people liked doing other things naked as well. Beyond its success with runners, the Nike Free became a gold standard of everyday wear. Its evolution includes unique materials and stylistic silhouettes, perhaps most notably the Flyknit Free and Flyknit Free Chukka. The combination of a deeply grooved sole, free midsole, and form-fitting flyknit upper—it’s one of the most honest expressions of the Free there is. It also happens to be as vibey as it is comfortable.
Part of the fun of Resku is getting to shop multiple iterations of styles like the Free. Each year presents a slightly new take on this revolution in comfort. Find your match by shopping for your size here.
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